This case study is about how the cheapest price is sometimes not always the best price.
A regular client came in and asked for the best possible deal. We endeavor to support great prices but unfortunately this time the client was armed with a quotation from another company that had radically undercut our price.
We reluctantly had to let them go because the margins were just not feasible. But I was very concerned about this company as I had not heard of them before.
I stressed that for the other company to make such a low margin means 2 possible reasons:
1. They are on the process of bankruptcy and pushing for as many sales as possible
2. They are using the cheapest stock possible
As a company ourselves we are ranked in the top 5 in the UK for our duplication services. We compete with these high ranking companies offering the same discs, the same packaging options and high quality finishes and all our prices reflect that. Any c…